Tri-Universal Inc.

There are advantages to being a nonprofit that many nonprofits do not consider. Massive opportunities to better help more people are lost as a result. Kevin Barenblat, co-founder and president of social impact technology company Fast Forward, shares his thoughts on how nonprofits can effectively engage in nonprofit judo, or a way to turn weaknesses into strengths. In his research and work, he discovered “patterns in the strategic choices that successful leaders make.” He shared his thoughts with Harvard Business Review.  1. Segment customers differently  Reaching underserved populations is the main goal of most successful nonprofits. This kind of dedicated focus on “an underserved market segment, even when there are others who could benefit from the nonprofit’s programs, drives all aspects of the organization’s strategy, pushing successful nonprofits to design the best solutions for that customer’s situation.”  The nonprofit TalkingPoints is a prime example, according to the article.